Key Trends That Will Shape P&C Insurance Markets

Disrupting technologies, increasing competition and economic pressures makes P&C insurance to look beyond traditional strategies.

A shift is going on in the P&C insurance sector. In this shift some will emerge as leaders, many falling behind, and another group may be wiped out from the market. Year 2016 continues with market disruption. What are the forces that disrupt the market? How it affects processes and stakeholders is a hot discussion already. Now let us delve deeper.

First and foremost is disruption due to innovations and new product development. Innovations are great levelers as well as a destroyers. Just look at the potential of IoT in changing insurance business. IoT is adding new tasks for the insurers. Wearable devices, automobiles, transmitters, medical equipment’s, security systems, doors, lights etc., are providing insurers to segment markets and create new price models for the P&C market.

Emergence of sharing economy where assets are shared is creating opportunities for the property and casualty markets. This means insurance companies need to create new pricing models to tap those assets.

Are agents being replaced?

Digital technologies are throwing a spanner in the established property and casualty markets. Before digitization threats insurers employ agents to educate the customers. But the growing digitization phenomenon is slowly eliminating the key role played by agents as a medium between insurers and customers. For example, Google Compare helps customers to compare different products online, where customers can buy the products directly from the insurer. This may have a bearing on the premium as the commissions paid to the agents can be given as a discount to the customer.

Cyber security

Thanks to digitization P&C customers are expecting personalized services like access anytime anywhere. This is making the customers happy where Millennials being the target and at the same time it is opening up risks like cyber security and hacking. Such risks can impact on the credibility of the insurance carriers. Today IT solutions come with additional embedded layers of protection to protect data assets.

Telematics

The growing connected car with mobile telematics applications is redefining the traditional price models. The traditional model is being replaced by usage based insurance (UBI). This will empower the drivers to gain discounts on their driving behavior. The lesser the risk, the lower will be the premium. This trend is opening up opportunities for mobile application providers to come out with premium features in mobile telematics application. User friendly features like gamification and ancillary services like roadside assistance are a few examples to cite.

Big Data

Underwriting involves collection of information with precision and accuracy. Big data is churning the property and casualty insurance sector. Big data technologies help in making underwriting effective with crime statistics and risk assessment leading to more accuracy in the underwriting process benefiting all the stakeholders.

Personalized customer experience

P&C is a competitive and cost-sensitive industry.It requires engaging customer to connect through personalized communications, meticulous evaluations, and speedy claims. Personalized customer experience results in customer retention. Therefore, robust mobility solutions are required for insurance companies to initiate the issuance of policies, claims processing without going to the insurer physically.

Love or loathe it, insurance carriers cannot avoid cloud computing to align with customers who prefer to have access on business over their mobile. Therefore insurance mobility holds the key for P&C insurers. Key brokering, claims, underwriting, re-insurance and accounting need to be enabled with solutions to speed up customers’ appraisals and claims consistently, at reduced cost. The bottom line here is reducing the claim processing time. This will help in improving customer engagement through multi-channel delivery for clients. Moreover, this makes easy setting appointments, report losses, and receive notifications as and when required.

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Gain Efficiency Through Claims Investigation Services

Importance of Claims Investigation

Underwriting and claims investigations are the two most imperative perspectives in the working of an insurance company. In the current commercial environment where competitiveness and financial gains stand as vital business cornerstones, claims investigation can serve as a market differentiator that puts insurance agencies at the front line of industry leadership and innovation.

To be effective, insurers need to enhance the operational productivity of their claims processing and assemble a working model that can minimize claims costs and also dispense the unnecessary expense associated with managing real as well as fraudulent claims.

Numerous insurance providers have varied claims operations, personnel and units that concentrate on the products and services (non-life and life) they offer to people or on various business sectors. This model frequently brings about gigantic claims operations with notable unit designs, system infrastructure and procedures for every market or line of business. In addition, in high-volume or exceptionally complex operations, fraud, waste and abuse claims are the ones that distress the insurance companies the most. It is here that the process of claims investigation works wonders, and helps insurers gain efficiency in their day-to-day operations.

Understanding Claims Investigation

The Claims Investigations process is one in which Insurance Companies, Insurance Examiners, or Investigators get data to assess a claim. Thus, it might require examining documents, finding witnesses, going talking with individuals, assessing property, for example, vehicles, accident sites to give some examples. Further, these investigations may lead to taking photographs, video, finding witnesses, talking with the victims, claims managers and much more. In doing so, insurance companies are looking for able partners that can deliver all the services of the claims investigation process, and this leads to the need of a Third Party Administrator who can work in tandem with the insurance providers to settle the claims and give valuable suggestions.

Various Forms Of A Potentially Fraud Claim

Fraud is a general term used to portray an act of deceit by an individual or group. This act of deceit can come in various configurations. For instance, insurance investigators attempt to uncover the individuals who make false claims with a specific end goal to get insurance money. Likewise, intellectual fraud occurs when fake items are passed off or sold as originals. Mortgage fraud happens when some person has adulterated the paperwork to ensure a loan goes through. Since each of the aforementioned claims fall in the fraudulent claims category, then having a certified claims investigation agency can only gain efficiency in each and every step of claims adjudication.

As you must be aware of the fact that fraud is a gigantic issue that costs insurance companies billions of dollars each year. In such a scenario having a trusted insurance claims investigation partner can very well leverage the workload of in-house working staff of an insurance company. And with integrated platforms and digitized reports can present you with real-time information on every claim investigated.

Following these points can help evaluate the claims investigation service quality parameters, and check how well it suits your business.

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The Reasons Which Trigger Liability Insurance Extensively

The age that we live in is becoming cognizant enough of their liabilities. Much before the results are out all acts of defence are kept ready. Doctors make it a point to pay huge amounts of money to get them insured as patients can try to make them accountable for careless or malpractice issues. This is very common in case of a liability insurance, patients are ready to file suits against anyone mistake done by them and demand a compensation. It is not only common for doctors but also for the education sector. Many schools adopt safer means to avoid any sort of litigation.

So what is Liability Insurance? The Liability insurance is vital for all the people who can be held legally accountable for the damage to others, especially the doctors and business holders. All these people procure the liability insurance for a coverage in case of a faulty product and cause damage to the buyers or any third party. This covers even if the employee gets injured while carrying out the business procedures.

Liability insurance is of various types and some of them are stated as below:

• Public Liability – It covers an individual, business unit, any incident, a worker- and even the infrastructure for overheads from legal proceedings if one is found accountable for the injury, death, damage…

• Insurance for product liability- This is specifically for businesses units that build the products for sale purpose taking place at the general market. It protects against any litigations which are the result of any sort of injuries or death which are due to the products.

• Indemnity insurance- This offers a protection for a business against any sort of carelessness of claims due to any finances which are the results of a lapse to accomplish.

• Director and officer liability coverage- This is for the business house that comprises of the board of directors to protect them in case the company gets litigated.

• An umbrella liability policy- This policy protects against any disastrous or ruinous loss.

As stated above, we have seen some forms of liability insurance, in brief, now is the time to see what makes them being used so extensively by going through their importance.

Importance

• Having a liability insurance, one gets a cover against a magnitude of litigations which could be in connection with their products and services, harm or damage done to employees, workers any sort of neglect etc. One advantage of having this is an exemption from legal fees and medical expenses as well since it is already taken care of once you buy the insurance policy.

• This kind of cover even protects the expert and skilled people during their business transactions. This policy covers professionals like lawyers, consultants and doctors. This covers also shields as against the heavy losses which are related to damage done to a property, investigation expenses, medical expenses etc.

• This policy even ensures all risks that are related to the employees during their course of employment. In case they suffer from any damages, any sickness due to work, loss of their income while serving, they get a proper disbursement and restoring them in the former state.

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5 Powerful Ways To Raise Your Online Profile

More businesses than ever are recognising the power of the online marketplace. The internet offers unrivalled opportunities to connect with potential clients and customers, share your message, and convert interest to sales.

But for many, the disadvantage has been that the online marketplace is crowded, even oversaturated. There is more competition than ever before, and standing out is a challenge.

Clarifying your mission, offering genuine value, and ensuring that you are highly visible, are all vital aspects of achieving success online.

That’s where the tips below come in! Here, we explore five powerful ways that you can raise your profile online and create a genuine connection between your business and its customers.

1: Collaborations

You can stand out in the online marketplace by joining forces with colleagues, peers, and complementary companies in your industry. You could run joint offers, discounts, or campaigns, as well as give interviews to local magazines or websites.

A collaborative, engaging approach tends to work very well online, as this is the perfect space for interaction between businesses and customers who may be all over the world!

Collaborating with others on a piece of content or specific project also means that when the time comes to promote your work, there will be several businesspeople immediately on hand to lead the promotional efforts – all of whom will have an interest in ensuring the work is seen by as many people as possible.

2: Search Engine Optimisation

The first and arguably most important aspect of standing out online can be summarised as SEO (Search Engine Optimisation).

When a potential customer types words related to your business into a search engine like Google, Bing, or others, search engine optimisation is what will help your company to be one of the first results! Appearing high up – even on the first page – of the search results can be crucial for attracting customers.

Search engine optimisation is one of the most powerful tools you can use to attract clients, achieve sales, and grow your business. This is because online search engines are now one of the first places that customers go when looking for specific products or services.

More companies than ever are recognising the value of search engine optimisation and investing in professionals who can create search engine optimised content for them that will generate huge amounts of traffic.

3: Social Media Campaigns

Social media platforms are a great way to generate interest in your business, engage potential customers, and convey your values and products in an interesting way. Standing out in this space can be challenging however, but carefully constructed social media campaigns can help.

Perhaps you are launching a new product, have a special offer coming up, or want to engage in discussions of a pressing industry issue.

In these cases, creating a week’s worth of related content designed to drive customers towards a particular product, service, or blog post on your website, could be especially helpful – teaching customers step-by-step how your business can support them and what assistance you can provide.

Don’t underuse social media by only posting fun or eye-catching material! Merge this approach with a strategic drive towards your products and services, while always conveying their value, and you will have a great chance of success.

4: Events

Consider holding special events – whether online or in-person – that can generate additional interest and engagement with your business. Live Q&As or product demos, for example, can be conducted completely online, while in-person events could include conferences or ceremonies, or speeches from industry experts perhaps.

Whether you choose to operate remotely or in-person, events can be a great way to do a launch, create a buzz, or educate customers on the value and uses of your products.

5: Awards

If your circumstances allow and it is appropriate for your business, consider giving awards or recognition to peers for delivering excellence in your industry; this could lead to collaborations and mutual growth with businesses who complement yours.

If you run a travel business, consider reaching out to a market-leading travel insurance company, for example. Or if you run a stationery business, how about connecting with an art materials supplier?

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Source of Site Traffic That Can Help You Get Past Google

Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.

Interview an Influencer or Get Interviewed by a High-traffic Website

Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?

His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.

Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.

Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.

You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.

By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.

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Increase Online Business By Hiring SEO Experts

Looking to set up a business or are you already an established but looking to increase your presence online? First and foremost requirement for this is to get a website for your business. A website should tell about the work of your enterprise and should be easy and user friendly with no technical glitches.

To make an online presence one must cater to SEO enabled web pages on its website. When looking to create SEO enabled web page one must contact an SEO Expert who knows the details of his work and can get you a visibility on various search engines.

If you are based in Gold Cost, Australia it is highly recommended you should look out for professional services offered by SEO Expert to enable your website to achieve a high online presence. In today’s new era of the internet for any venture to succeed it is essential for them to own a website of their venture and to increase the visitors of a website, the website should be visible on various search engines.

When looking for a SEO Expert to carry out the work for you, please consider the following points before hiring anyone:

Professional: The expert should be highly professional and should hold an expertise in the area. You cannot expect to receive the best output with an individual with average or mediocre skills. Check the background of the individual or SEO expert service that you are being provided.

Significant Experience: It is important for you to consider the individual for your SEO needs to hire the individual who has a significant amount of experience in the field and knows how to achieve the desired results. You cannot afford to consider a fresher as he might not have worked in the field and the results might not be as desirable as you expect them to be.

Budget Constraint: It is always advisable to discuss the budget of the SEO service in advance to avoid any confusion in future. One must compare prices across the industry to avoid getting duped. One should always take a specific budget constraint into consideration before locking the deal with any expert.

Local Industry Experience: It is important to hire an individual who has knowledge regarding the local industry. He will know what it is like to consider for achieving visibility online in a specific market.

Ongoing support and services: Once the work of the SEO Expert is completed, he should be available for any further queries in the future. It is important to discuss regarding any services required in the future. All such requirements should be discussed in advance.

Monthly Analysis: The SEO Expert should provide you with the monthly analysis of the keyword positions on the website. It is essential to note the position and visibility of the website on various search engines after and before availing the services from the SEO expert.

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Top Five Keywords Research Tools

SEO or search engine optimization is all about keyword research and finding the optimum keywords to get search engines to place your web pages in front of your potential customers. Assuming you have a quality product and are giving quality content to those who subsequently visit your site, then by following this quick guide you should be able to start finding the best ways to find the keywords that are critical to succeed with your website.

There are two main two types of keyword research tool that can help with your overall web strategy that uses the seed keywords to find profitable keywords and the competitor based keyword research which finds proven keywords from other similar sites to drive your traffic.

The five best tools for SEO are below:

The Google Keyword Planner tool is the first on the list because it is one of the best and most commonly used keyword research tools available. One of the main reasons it’s so popular is that it is free and also, it is directly integrated with Google AdWords.

You can create your AdWords Account for free and then start using this Google Keyword Planner Research Tool which has all the information on Google the largest search engine.

This is the best for people who are just starting out and the early stages of your SEO on your website.

Semrush is the number 2 choice as it is the easiest keyword research engine for bloggers. You place in your or your competitor’s URL and it will give you all the ranking keywords for that site.

It will give details on the traffic stats, search engine reports, AdSense CPC and many other details to help you manage your SEO campaign. Semrush is offering a 14 day completely free trial.

Ahrefs Keyword Explorer tool is number 3, it is one of the most popular keyword tools and uses clickstream data to show how many clicks you can get from a given keyword on the search engine. Many key words have a large amount of traffic but few clicks. It is possible to create a keyword list directly from Ahrefs dashboard with a trial of 7 days for $7 it is great value.

Long TailPro is at number four, being another very popular keyword tool. This paid tool is great for niche sites and features an amazing and very detailed keyword analysis feature as well as a competition checker which will help you to choose the right keywords to drive high quality traffic to your web page. They are also offering a $30 discount.

KW finder is number 5. This tool is totally dedicated to keyword research. Although they are very new they are one of the fastest growing SEO tool companies, mainly because they help you find the right keywords that will drive highly targeted traffic to your site. It uses a question based keyword research option to help you find long tailed keywords quickly that are related to problem solving. This type of problem solving content helps to bring quality, targeted traffic to your site and increase click rates and conversions.

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Importance of XML Sitemap in SEO

It is important to understand what XML Sitemap is and why significance it has for SEO. The website is considered as the house and the pages of the site are considered as the rooms of the house. The XML Sitemap is like a blueprint of the house or the Map of the House. It works as the sitemap of the so-called house and the web pages as its rooms. It helps Google to make it easy for the proverbial home inspector for the web-enabling it to rapidly and effortlessly discover all the rooms within your house. It is significant and plays an important role in SEO because the sitemaps help to make it at ease for Google to catch your site’s pages. It is very important as Google gives ranking to the web pages also not merely websites.

There is no disadvantage and drawback at all of using the Sitemap and it helps in improving the SEO of your website, therefore, they are highly advocated and recommend to be used.

Sitemap.xml file is particularly and especially important in cases of:

All the websites and its pages are fashioned dynamically especially on e-commerce sites and financial sites.

It has been observed that in case the site is not well-structured it will not generate well-linked or internal links. Many of the sites have got fewer external links or are a new or newly developed site just started “live”.

In case of large or the heavy sites, they are many archived contents and they may not be well-linked and well-connected.

Other XML Sitemap Properties and Considerations

XML Sitemap Configuration and Formatting:

the content management systems of the websites provide the facility to inevitably generate an XML Sitemap. In case, one uses these programs or in other words an auto-XML Sitemap generator, it is important to ensure that the output remains in the desired and correct format and is also error-free. E.g. Google lays down the guidelines and requires all XML Sitemaps are in compliance and adherence to the specific protocol or the Sitemap Protocol. For the purpose of Sitemap Verification, after a generation or the creation of the XML Sitemap and needs to be uploaded to the web server, you will be looking for the search engines. Google enables and makes its easier with the help of

Google Webmaster Tools. One needs to ensure that the Sitemaps are in the appropriate and correct format and are properly uploaded on the web server before verifying the attempt to upload.

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SEO Factors to Be Considered While Making a Website

SEO is the most important aspect for any website. In this article I will elaborate on the importance of SEO in website development and what SEO factors to consider while developing / designing a website.

1. FAST LOADING TIMES – The most important factor and Google recognizes it. It does not penalizes websites that are slow, but it rewards websites that are fast. Make sure your code is manageable and your client side is rendered fast.

2. SEO Friendly Content – Keep a mixture of images, text and animations. Google loves rich content. Gone are the days, when search engines preferred text. These days, Google will giveyou preference if your content has a video embedded in it. Rich content ranks faster these days.

3. SEO FRIENDLY URLS – Query parameters are good for development but bad for SEO, make sure you have the option of writing a keyword rich URL for that is a ranking factor in Google search result pages.

4. TITLE TAGS, META TAGS, META DESCRIPTION – If you can use a plugin that’s good, but if you have a custom stack development, be aware of these field. Provide provisions on every page to put in these fields.

5. H1, h2 tags – These tags help search engines understand the topic of the underlying content. Google still uses H1 tags to determine relevance. Use these tags to defined your content. Be careful there should be only 1 h1 tag on your page.

6. SITEMAP XML – an XML sitemap is to be submitted to Google webmasters account for faster indexing of your website pages. Make a provision to auto generate or manually generate these sitemaps for fasting indexing by search engine bots.

7. ROBOTS.txt – This file contains an important declaration. It tells the bots about pages that you want indexed when a search engine bot comes looking. It is upto search engines to honor requests mentioned in ROBOTS.txt

8. REMOVE DUMP TEXT / PAGES – Do remember to delete pages, that you used while making the website. This might include images, lorem ipsum passages. Stuffing your website with dump text is not going to help at all.

9. Image ALT Tags – A search engine bot cannot ready your image, but it can only read the alt text of your image. Make provision in your website code to put alt – tags for it is one of the most important factors in SEO.

10. BLOG – Google loves a website that is fresh. Fresh content is ranked higher than stale ones. By maintaining a blog, not only you can build a community of followers, but it helps a lot in website SEO. Make a provision for blog on your website.

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Local SEO Best Practices for Your Business Website

Local search engine optimization isn’t a single strategy you implement to boost your website to the top of search engine rankings. Its powerful digital marketing strategy for business owners wanting to sell to local customers that combines a variety of best practices for SEO. Meaning, if you’re going to increase your local ranking and ensure you are not losing your customer to your competitor – implement local SEO strategies. Local SEO isn’t different from the regular SEO. It’s just that we using keywords that are more relevant to the local audience.

Your SEO checklist for your small business website

Content Rules

Search engines love content that is compelling and fresh. If you want to rank well in local search results, you need to publish new high quality website content as often as possible. Having a local SEO strategy is essential from the very beginning of your planning process. Plan your content strategy based on the keyword research. Your website content should be engaging and useful to your audience. Think of it this way: When many people come to your website using a particular search term, search engines monitor it – you will likely improve your search rankings. Include your keywords in the title tags and meta descriptions of your web pages. It’s observed, people tend to click on the links that have a keyword in it instead of the one which doesn’t.

Optimize NAP Information

After creating content that is optimized for your local search results, optimizing your NAP (Name, Address, and Phone Number) across your web presence is the most crucial factor. Wondering why? Well, search engines can pick up your NAP information from anywhere around the web. So, if you have different data on various sites, Google may not consider as a single entity. Apart from that, the consistency and quantity of NAP is a ranking factor for local search. Also, think about it this way – if people see different business details across the web, they may get confused about which one is the correct one. Moreover, they may end up contacting your competitor who has more consistent business information. A consistent NAP can get you higher visibility in local search.

Go Mobile

Do you log in to your laptop each time you what to search for something? No, right? You would instead pull out your phone or tablet go on the internet to find whatever you need. That’s what your customers would do too. Moreover, if your website gives a poor mobile user experience, they would get frustrated. In April 2015, Google rolled out a mobile-friendly algorithm and website that fail to comply with Google’s Mobile Friendly guidelines will result in losing mobile search traffic. Not only that, Google penalizes the sites which are not optimized for mobile devices. It can drastically hamper your mobile search results ranking. Google even provides tools to determine the mobile-friendliness of your website. Optimize your site for mobiles and embrace the traffic from those small screens out there. A mobile friendly website is also SEO friendly.

Provide Simple and Easy-To-Use Navigation

The website’s navigation is like a roadmap to your site. It is a factor that will decide how quickly a visitor finds what they’re looking. If people are getting frustrated leaving your website, it will result in an increased bounce rate. It will not only impact your user engagement but will also result in the loss of a potential client. Put time to think through and design website navigation that is easy for a visitor to use to find what they want. Plan your website architecture and based on it create website navigation. It will help you to have clarity of what should go where and which pages need to be interlinked.

Link Building is a Must

Search engines count a link back to your site a “vote of credibility”. It means, there is a possibility that search engines would show your site to the searches for the particular keyword. Links are like trust and authority. You will naturally have few links, but link building activity can increase the number of websites linking to your site and furthermore your website ranking. You can outreach websites with relevant, high-quality content that have good authority to link back to your website. It will help your small business to build online exposure, attract more customers and increase your website ranking. Link building demands regular outreach and follows up. It can be daunting, but in the process, you are acquiring quality links for your website and foster new relationships.

Last but not the least…

Local SEO is often complicated. An effective local SEO strategy is never truly complete. Along with optimizing your website, social media can also help you improve your search engine ranking. Search engine optimization and your website’s ranking are interlinked. Following these basic best practices will lay a solid foundation from which to build upon.

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